Google Adwords Tips

Google Adwords is like the advertising bible for most Affiliate Marketers. There are obviously the “better ones” who claim to have newer better ways to advertise, not using Google Adwords and the likes. It may well be possible, but for us “normal” affiliate marketers, Google Adwords is a huge tool for our success. So now, I’m going to give you the best Google Adwords Tips there are.

Google Adwords Tips #1 - This is the most important one. Make sure that your ad is relevant.

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You may think it’s common sense, but you’d be surprised how many people DON’T do it.

eg. You’re selling a Sony XYZ Plasma TV. So on your ad you put “NEW TV”. 80%+ people who click won’t buy because they maybe looking for information, and your ad is NOT at all relevant to your product. On the other hand if you had “Sony XYZ Plasma TV”, everyone that clicks is interested in that product and specifically that model, which is the one you’re selling. This means more sales.

Google Adwords Tips #2 - Keep that Google Ad of yours short. If you have a few different keywords, then simply make a few different ads. This way you can achieve a high ranking for all your keywords, which all link to your site.

Google Adwords Tips #3 - Your “pitch page” or “landing page” (the page a person who clicks one of your Google Ads is sent to), has to be relevant again. You will not believe how many people I have seen who put up an ad on weight loss, for example, and then have something about “Getting 6-Packs in 30 Days”. Yes they are related, but NO they are not relevant to the viewers. A woman who is wanting to lose a few pounds may come onto the site, NOT LOOKING FOR A 6-PACK. There you go, you’ve just lost 50% of your sales.

Google Adwords Tips #4 - Always test multiple versions of your ads and see which one works the best. It’s all about consistancy and getting more for your money at the end of the day.

Google Adwords Tips #5 - Track your results. Simple isn’t it? See if what you’re paying for is worth paying for.

I’ll throw a few more tips up in the next few weeks, keep watch.

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